In Store Merchandising Directive.

This merchandising Directive was put together in my visual merchandising class at Iowa State University as a Junior. I really enjoyed my time in this class. My team and I researched a Lilly Pulitzer and its products to put together three in store displays. The displays were centered around the spring season and were created with a traveling theme in mind. This gave me great experience in putting together a merchandising directive and an great idea of all the details that are involved. This was also a great experience for me to learn how to really showcase a brand. I say this because Lilly Pulitzer, although I admire the company, is not a brand I am particularly drawn to. By choosing this company I was able to learn to put personal style aside and really focus on what the brand embodied.